DreamOne brand kit
DreamOne Holding B.V. / dreamone.nl

Every venture starts as a wireframe. Dream is the outline: an idea, drawn
in lines. One is the commitment to build it.

The full guide is online at https://dreamone.nl/brand/

CONTENTS

  logo/          Square logo, horizontal lockup and sphere mark. SVG
                 (outlined, no font needed) and PNG. -ink for light
                 backgrounds, -white for dark, -on-ink includes the Ink
                 background and clear space.
  fonts/         Inter Regular, Medium and SemiBold, and JetBrains Mono
                 Regular. Both SIL Open Font License (see the license file
                 in each folder). Install them before editing the templates.
  templates/     Slides (PowerPoint and PDF), letterhead and offer letter
                 (Word and PDF) and the company one-pager (PDF).
  endorsement/   "A DreamOne company" for portfolio brands: horizontal, text
                 only and badge, in ink, white and on ink.
  email/         Email signature (HTML, classic Outlook HTML, plain text),
                 its logo images and install steps (README.txt).
  social/        LinkedIn and X covers and profile pictures, and three post
                 examples.
  icons/         Favicon (SVG and ICO), Apple touch icon, web app icons
                 (any and maskable) and the 1200x630 link preview card.
  motion/        Poster frames of the landscape loop (1920x1080 and
                 1080x1080). The MP4 loops (12 s, seamless) are not in
                 this zip; download them from
                 https://dreamone.nl/brand/motion/dreamone-landscape-loop.mp4
                 https://dreamone.nl/brand/motion/dreamone-landscape-loop-square.mp4
  voice-and-tone.txt
                 Six writing rules with examples.

THE ESSENTIALS

  Color          Ink #0A0A0A, Paper #FAFAFA, Graphite #6B7280, Line (Ink at
                 10%), White #FFFFFF for cards. Monochrome only: light is
                 the accent.
  Type           Inter 400, 500 and 600. Headings 600 with -2% tracking.
                 JetBrains Mono for codes and labels.
  Logo           Minimum 32 px. Clear space: one grid cell on every side.
                 Do not redraw, recolor, stretch or add effects.
  Imagery        Lines, never surfaces. One object, lots of space. Light on
                 dark, or ink on paper. No color, no clutter.
  Writing        Short sentences. Plain words. Facts, not claims. No em
                 dashes. US English.

Replace every field in square brackets, such as [Full name] or [Address],
before you use a template.
