Brand Guide

DreamOne

Story

Every venture starts as a wireframe.

Dream is the outline: an idea, drawn in lines. One is the commitment to build it. DreamOne sketches, builds and backs software, so our identity is drawn the way our work begins: in lines, before anything is solid.

Logo

DREAMONE

DreamOne

3×3: eight letters and the sphereClear space: 1 cellMin. size: 32pxSquare SVG (ink)Square SVG (white)Lockup SVG (ink)Lockup SVG (white)Sphere SVG (ink)Sphere SVG (white)Logo kit (zip)

A DreamOne company

Portfolio brands carry one line: A DreamOne company. The brand leads, DreamOne endorses. Place it after the brand's own logo, smaller, between 120 and 240px wide.

Text only

Badge

In use: site footer

[Logo]

[Brand]

[brand.com]

[Logo]

[Brand]

[brand.com]

Layout	Ink	White	On ink	Use
Horizontal	SVG / PNG	SVG / PNG	SVG / PNG	Footers, closing slides
Text only	SVG / PNG	SVG / PNG	SVG / PNG	Store listings, small print
Badge	SVG / PNG	SVG / PNG	SVG / PNG	Partner pages; on ink over images

Width: 120 to 240pxClear space: 1.5 cap heights (1 logo cell)Never larger than the brand's logoEndorsement kit (zip)

Color

Ink

#0A0A0A

ink

Paper

#FAFAFA

paper

Graphite

#6B7280

muted

Line

#0A0A0A / 10%

black/10

Monochrome only. Light is the accent.

Typography

System Sans

SF Pro / Segoe UI / Roboto

Files and print: Inter, in the brand kit

AaAaAa

0123 Aa

Mono for codes and labels

Display48 / 600 / -2%

Heading36 / 600 / -2%

Title20 / 600

Body16 / 400 / 1.6

Label12 / 600 / caps

Shapes

sphere

torus

cube

icosahedron

tesseract

terrain

6px · buttons

8px · cards

1px · all lines

Imagery

+Lines, never surfaces
+One object, lots of space
+Light on dark, or ink on paper
−No color, no clutter

Motion

12 s seamless loopPaused for reduced motionMP4, 1920 × 1080 MP4, 1080 × 1080 Poster PNG

Voice

We write the way we draw: few lines, each one doing work. Plain, short and sure of itself.

01
Say what it does.
Name the thing and its job. The reader should know what it is after one line.
Do
AI-powered summarization.
Don't
Revolutionary next-gen AI magic.
02
One idea per sentence.
Short sentences, ended with a period. If a sentence needs a breath, split it.
Do
A Dutch technology studio and investment holding. Independently held.
Don't
A uniquely positioned, independently held studio and holding that does it all, and then some.
03
Plain words.
Write for a smart reader outside the industry. No jargon, no buzzwords.
Do
Long-term capital deployed into software and technology businesses.
Don't
Synergistic capital solutions that unlock disruptive value.
04
Facts, not claims.
State what is true and checkable. Let the work make the case.
Do
DreamOne operates a portfolio of software brands and holds investments in select technology companies.
Don't
Trusted by the world's leading companies.
05
Confident, not loud.
No exclamation marks, no superlatives, no hype. Calm is the accent.
Do
Get in touch at info@dreamone.nl.
Don't
Let's build something amazing together!
06
Simple punctuation, US English.
Commas, colons, parentheses and periods. No em dashes. Sentence case for buttons and body copy.
Do
Technology strategy and advisory for organizations building and adopting software.
Don't
Technology Strategy And Advisory For Organisations...